Behind the Lens: Diana Kein Linen Dresses, A Summer Unfolding

From vision to sunlit street — inside our Diana Kein linen shoot with the amazing photographer Torbjørn Brovold.

Torbjørn Brovold capturing Hera Bergrem in a crisp linen dress — effortless style meets real city streets.

There’s something special about seeing an idea come alive — fresh linen, real streets, and the incredible Hera Bergrem bringing every look to life while Torbjørn Brovold captures every effortless detail.

Candid frames and real movement — Hera Bergrem brings the linen story to life while Torbjørn Brovold captures every step.

This week, we stepped outside with the new Diana Kein linen collection — toxin-free, timeless dresses made for women who walk with purpose. Hera’s energy, confidence, and natural grace made every frame feel real and wearable. Torbjørn’s talent behind the lens turned those moments into a story of light, movement, and effortless summer style.

Street-level simplicity. One moment, one linen dress — captured raw and real on city streets through Torbjørn’s lens.

Behind the scenes, Hera and Torbjørn made this shoot flow with ease — a perfect match for Diana Kein’s promise: toxin-free fabrics, clean silhouettes, and pieces designed to feel good on you and good for the planet.




This is just the first look. Diana Kein Dresses will soon launch on Amazon so you can keep this linen legacy close, wherever you are.

Stay tuned — because behind every photo, there’s a story worth wearing.

From Rivets to Runway: The Story Behind Our Fit

Some brands follow trends. We follow the thread.

Before there were dresses that breathe, there were jeans that refused to suffocate. Keinejad Jeans didn’t start in a corporate boardroom — they were born on DTLA factory floors where real people shape real denim for real bodies.

We didn’t cut corners then — and we sure as hell don’t now.

The first pairs were built for athletes: thighs that squat, glutes that move, waists that flex but never quit. That pocket embroidery you see today? It’s been sharpened, sanded, washed, pressed — stitch by stitch — by hands that know the difference between fast fashion and forever fit.

A New Thread

Now, that same grit runs through Diana Kein.

When we started cutting linen, it wasn’t because we wanted to play soft. It was because soft needed a backbone.

Clean fabrics. Zero toxins. No hidden chemicals. No fakes.

And it still has to move with you — not against you.

The first Diana Kein linen dresses will launch exclusively on Amazon — so you can shop our toxin-free line anywhere, anytime, without compromise.

Legacy in Motion

From rivets to runway, from heavy denim to featherweight linen — every piece we drop carries that LA legacy stitched inside. It’s why we sand every fade by hand. Why we press every button with force and care. Why we stand behind every hem, seam, and pocket that bears our name.

American Made Star isn’t just a logo. It’s a promise:

No shortcuts. No cheap spin. Just real style for people who know better.

✨ Want in?

The next drops are already on the table.

📍 Sign up. Stay ready.

#AmericanMadeStar #KeinejadJeans #DianaKein #DTLAProduction #LosAngelesLegacy #DenimCraft #LinenRebellion #NoShortcuts #RealWorkRealStyle #MadeInLA #AmazonFashion

Built for Champions. Ready for LA28.

American Made Star is proudly registered for the LA28 Olympics. Born in Los Angeles, built for athletes, and ready to represent real American craftsmanship on a global stage.

American Made Star isn’t just a brand — it’s a movement forged in the heart of Los Angeles. Born from the belief that fit should match function, our legacy began with one mission: to create denim that actually fit athletic bodies.

From downtown LA production floors to the bodies of real athletes and champions, we’ve never chased trends — we’ve created performance-built fashion that moves with you.

Now, as we proudly register for the LA28 Olympic Games, our journey comes full circle. The city that raised us is preparing to host the world — and we’re showing up not just to watch, but to be part of it.

Because when you’re built in LA,

when you’re built for movement,

when you’re built for champions—

you’re ready for anything.

No shortcuts. No imports. No compromises.

This is American Made Star.

#LA28Ready

The Night Denim Took the Stage: Keinejad Jeans at Saks Fifth Avenue

Beverly Hills. Opening night. Saks Denim Bar.

The lights were warm, the champagne was cold, and the energy? Unmatched.

It wasn’t just another brand launch—it was a statement.

An arrival.

A night where denim, designed with purpose, met the moment it deserved.

Where Fashion Met Function—and Fame

Keinejad Jeans was never about blending in.

Born from the frustration of seeing athletes—and men with real muscle—squeezed into denim that didn’t move, stretch, or respect their bodies, these jeans were designed with one thing in mind:

Fit that works. And looks damn good doing it.

So when Saks Fifth Avenue opened their doors to host our official launch in the heart of Beverly Hills, it wasn’t just about placement.

It was a celebration of what happens when authentic design meets real demand.

A Star-Studded Night to Remember

Athletes, creatives, fashion insiders, and longtime supporters showed up—not just for the jeans, but for the story behind them.

The one and only John Salley—NBA legend, entrepreneur, and style icon—walked through the doors, grinning and dapping up guests like family.

📸 Pictured: NBA legend John Salley and Beverly Hills icon Martin Genis—holding the exclusive “Martin” wash from Keinejad Jeans.

This photo wasn’t just for the camera—it captured the crossover of culture, fashion, and legacy.

John Salley brought the energy as always, while Martin Genis—known from The Real Housewives of Beverly Hills—stood proud next to a denim wash named after him.

Yes, “The Martin” was a real thing. A nod to style, charisma, and his longtime support of Keinejad Jeans from day one.

Because these jeans weren’t just made for athletes—they were made for men who own their space, whether it’s on reality TV, courtside, or under the lights on Rodeo Drive.

Actors. Artists. Athletes. DJs. Dreamers.

They all came out to witness something different:

Denim that didn’t just fit the standard. It challenged it.

This wasn’t just for models.

It was for men who moved. Who trained. Who carried the weight—in the gym, on the field, or through life.

From Pocket Wisdom to Saks Floors

nside every pair of Keinejad Jeans, we left a message.

Printed on the lining, sewn near the soul of the garment:

“You weren’t made to shrink. So why should your jeans ask you to?”

Those words resonated—because they weren’t just branding. They were truth.

From that hidden quote to the hand-sanded details and precision fit, every part of the design told a story. And that story now stood proudly, displayed under the glowing lights of Saks Fifth Avenue.

A denim dream—made in LA. Worn by legends.

A Beginning, Not a Peak

That night wasn’t the end of the journey—it was the start of something bigger.

It showed us that fashion and function don’t need to be rivals.

That athletes, artists, and everyday men deserve a fit that honors their build.

Today, American Made Star carries that spirit forward—still stitched with intention, still rooted in Los Angeles, still for people who move through life with purpose.

And we’ll never forget the night it all came together on Rodeo Drive.

Because once you’ve walked through the doors of Saks with a vision in your hands and fire in your gut—

You don’t go back.

You go bigger.

Back When Hollywood Was Loud: The Night It All Began

Before filters. Before fast fashion. Before the world became curated and quiet—there was a time when Hollywood was alive.

You didn’t dress for a feed. You dressed for the moment. For the people. For the feeling.

And in the middle of all that realness—under lights, above the music, surrounded by raw energy—Keinejad Jeans made its first appearance.

This photo isn’t just a throwback. It’s the night a brand was born.

The Night That Changed Everything

We were in the heart of Hollywood. The club was packed. The music was thumping through concrete and bones. The air was electric.

That night, Keinejad Jeans hit the runway for the very first time.

The models were bold—shirtless, confident, unapologetically alive.

The jeans? Rugged. Built for bodies that moved. Built for sweat, swagger, and spotlight.

The crowd? Screaming. Reaching. Feeling.

I was just a designer with a dream, a few samples, and a belief that men deserved jeans that fit real, athletic bodies—not the cookie-cutter silhouettes the fashion world had been pushing for years.

No sponsors. No investors. Just raw vision and a runway.

And from that night on, I knew I’d never go back.

Hollywood Was Different Back Then

You had to be there.

Hollywood nightlife wasn’t about photo ops. It was about presence.

Strangers danced together. Clubs were full. You looked people in the eye.

Fashion wasn’t filtered—it was felt.

That show wasn’t about clout. It was about connection.

People weren’t just watching. They were part of it.

That’s the spirit Keinejad Jeans was built on.

And it’s the fire that still fuels us today.

From Keinejad to American Made Star

What started that night was more than a denim line—it was a movement.

Keinejad Jeans stood for fit, function, and the kind of confidence that doesn’t need to shout to be heard.

As time passed, the vision evolved. We grew. We expanded.

And out of that evolution came a new chapter:

American Made Star.

Same soul. Same fight. Same hands-on craftsmanship.

But with broader shoulders. A wider lens. A mission that stretches from L.A. to wherever confidence lives.

Today, American Made Star stands as a tribute to those early nights—

To the people who believed.

To the ones who felt the music, the denim, the dream.

To the spirit of American grit, glamour, and rebirth.

Legacy in Every Stitch

We’re still crafting pieces that carry that same energy.

From hand-sanded denim made in Los Angeles, to clean, breathable dresses under Diana Kein—this isn’t just about style.

It’s about feeling like yourself again.

Owning the room.

Stepping into your power.

Wearing pieces that were made with intention, not just for attention.

To the Ones Who Remember—and the Ones Who Just Found Us

This isn’t a throwback.

It’s a tribute.

A reminder that fashion isn’t supposed to be fast or flat.

It’s supposed to move you.

Shake you.

Stay with you.

So here’s to that first night in Hollywood.

To the crowd. To the sweat. To the spark.

And to everything we’ve built since—stitched in truth, powered by purpose, and worn by stars like you.

– Diana Keinejad

From Hollywood runways to handcrafted denim in LA—our journey is just getting started.

Read how we’re redefining luxury in our latest post why local manufacturing is the new luxury—and how American Made Star is still driven by the same purpose that first lit up that Hollywood runway.

The American Comeback: Why Local Manufacturing is the New Luxury

In a world flooded with fast fashion and forgettable fabrics, something’s missing—and we all feel it.

Real quality. Real craftsmanship. Real connection.

At American Made Star, we’re not just sewing garments—we’re stitching stories. Stories of hands-on labor, of denim sanded and finished by real hands in Los Angeles, of jeans that don’t just fit, but live with you. This isn’t just nostalgia. It’s a comeback. And it’s long overdue.

We believe luxury isn’t about a logo. It’s about how something feels, how it lasts, and who made it. That’s why our denim has always been produced right here in LA—because some things shouldn’t be rushed. Some things are better when they’re built to last.

⸻

When Clothes Had Soul

Once upon a time, clothes were made to mean something. A pair of jeans wasn’t just an item on a rack—it was an investment, a second skin, something passed down, worn in, and broken into your life. The fades told a story. The threads carried memory.

We’re not trying to recreate the past—we’re reimagining the future by bringing that soul back into what we wear.

That’s why we work with local artisans and manufacturers who know the craft, not just the machines. From sanding and stitching to washing and finishing, our denim is touched by hands that care. The final result? Jeans with attitude, integrity, and heart.

⸻

Not Everything Can Be Local—But the Spirit Can Be

Let’s be real: not every garment we make today is sewn in Los Angeles. As we grow, we’ve had to expand production and source materials internationally—including for some of our newer pieces like the linen dresses. But our standards haven’t changed.

We partner only with factories and fabric sources that share our values: sustainability, fair treatment, and quality-first practices. Whether it’s LA or overseas, our focus remains on crafting clothing with purpose.

What we can make here, we do. Our denim will always have LA in its DNA. That’s a promise.

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The Comeback is Cultural

More and more people are craving substance over speed. We see it every day: shoppers tired of clothes that fall apart after two washes, brands that cut corners, and the disconnect between what we buy and what we stand for.

The comeback isn’t just about manufacturing. It’s about a cultural return to intention, authenticity, and pride. A movement where brands take responsibility, where products feel personal, and where clothes reflect more than trends.

American Made Star stands for that movement. And we’re inviting you to stand with us.

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Made to Last. Made to Matter.

This isn’t just a brand. It’s a mindset.

We’re designing with function and soul, bringing craftsmanship back into everyday fashion—and reminding the world that luxury isn’t fast.

Luxury is thoughtful.

Luxury is earned.

Luxury is local—when it can be.

Let’s bring that feeling back.

Why “American Made” Still Matters — The Story Behind Our LA-Made Jeans

Why “American Made” Still Matters — The Story Behind Our LA-Made Jeans

In a world of fast fashion and overseas factories, American Made Star stands for something different — something real. We believe in quality over quantity, people over profits, and roots that run deep through the streets of Los Angeles.

Every pair of jeans we make is sewn right here in LA, by the hands of skilled workers who pour pride, precision, and passion into every stitch. These aren’t just jeans. They’re a tribute to the city that raised us — and to the makers who keep its heart beating.

Our production is based in downtown Los Angeles, where fashion is more than an industry — it’s a community. We proudly work with local artisans and sewers, many of them immigrants, whose talent and hustle deserve to be seen, heard, and celebrated.

⸻

This one goes out to the heart of Los Angeles.

To the hands that build this city — stitch by stitch.

Behind the seams is the real magic:

Hardworking men and women, many of them Mexican,

who’ve kept LA’s fashion industry alive for decades.

While some are being taken by ICE…

we’re here to say: We see you. We thank you. We stand with you.

These moments are happening now. And they remind us why “American Made” must also mean ethically made — with dignity, with respect, and with humanity.

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Why does this matter?

Because where your clothes come from matters.

Because supporting local means investing in jobs, families, and future generations.

Because your denim should have a story — not just a price tag.

At American Made Star, we’re not chasing trends. We’re building legacy.

Whether it’s for everyday wear or government contracts where function meets fashion, our pieces are built to last and made to matter.

⸻

Join the movement.

Wear your values. Support local.

And remember — real style starts at the source.

🛒 Explore the collection: [Insert Shop Link]

📍 Made in LA. Built for champions.